Person attributes
Early life
Francis grew up in Bromsgrove, Worcestershire. He attended South Bromsgrove High School.He first became interested in computing after studying IT at school. His first business was an online company that sold car license plates.
Francis started going to the gym as a teenager.He later said "the structure, consistency and work ethic I found in the gym I realised, could be applied to different areas of my life and it would work".
In 2010, he studied international business and management at Aston University.He paused his studies in 2012 after launching Gymshark.He has said his time at university gave him "a strong foundation on which to build a business".
Career
- Early career
Before launching Gymshark, Francis developed two fitness applications, Fat Loss Abs Guide and iPhysique, which were both listed in the iOS App Store charts.
While at university between 2010 to 2013, he worked for Pizza Hut as a delivery boy earning £5 an hour.He left six months after launching Gymshark.
In 2012, aged 19, he launched Gymshark in his parents' garage with school friend Lewis Morgan.The website initially sold fitness supplements.Unable to afford to buy stock or secure distribution deals with supplement suppliers, he began dropshipping supplies from other vendors and it took him six weeks to make his first sale.
- Gymshark
Gymshark began life as a supplements company.In 2013, branching out from supplements, Francis began designing and selling fitness apparel on Gymshark's website.
He began manufacturing the products from his parent’s garage in Bromsgrove, using a sewing machine and screen printer he bought with £1,000 of savings.He learned how to sew from his grandmother.In 2013, branching out from supplements, Francis began designing and selling fitness apparel on Gymshark's website.
In 2013, he exhibited Gymshark's products at the BodyPower fitness trade show in Birmingham.After the trade show ended, a tracksuit went viral on Facebook, generating £30,000 in sales within 30 minutes.Francis later left university and quit his job at Pizza Hut to focus on the company full-time.
As a start-up, Francis marketed the brand through partnering with social media influencers, including YouTube body builders Nikki Blackketter and Lex Griffin.Gymshark was one of the first brands to make extensive use of social media influencers.
In 2015, Francis stepped down as CEO of the company to become chief brand officer. At the time, he said the move would allow the company "to grow even more quickly" and give him time to "work on my weaknesses and become a more rounded businessperson".
In 2018, Gymshark opened a new £5 million headquarters in Solihull, West Midlands.In 2019, Gymshark opened its own branded gym and innovation hub.Since 2016, Gymshark has been listed on The Sunday Times Fast Track of fast-growing private companies.The company currently sells products in 131 countries.
In August 2020, Gymshark sold a 21% stake to US private equity firm General Atlantic in a deal which valued the company in excess of £1 billion.Francis currently owns more than 70% of the company, which is worth £700 million.
Francis stepped down as CEO in July 2015 to become chief marketing officer, chief brand officer and chief product officer, until August 2021, when he resumed the role of CEO.
Personal life
Ben is a car and motorcycle enthusiast, and a season ticket holder at Aston Villa.
In 2018, Francis was included on a Forbes 30 Under 30 list.
In 2019, Francis served on the UK Government's Business Council for Entrepreneurs.
In 2020, Francis was awarded the EY UK Entrepreneur of the Year Award.
Since at least August 2020, Francis has been living with his girlfriend Robin Gallant and in April 2021, the two got engaged.
