COWBOY (company)

Cowboy is a Belgium-based manufacturer of electric bicycles that feature navigation, GPS, and live tracking. The bikes possess a motor-assistance system that measures the speed and adjusts automatically according to the rider's pedaling speed and force. The company also offers technology that connects the owners to their bikes via a mobile application that features a secure digital key, live stats, and GPS tracking. Cowboy offers theft insurance and bicycle service appointments.

Cowboy was established in 2017 by Adrien Roose, Karim Slaoui, and Tanguy Goretti. The company operates in Austria, Belgium, France, Germany, Italy, Luxembourg, The Netherlands, Spain, United Kingdom, Sweden, Denmark, and the United States, with plans to expand. Cowboy is headquartered in Brussels, Belgium.