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Diesel is a company in the fashion industry, founded on January 1, 1978, by Renzo Rosso. It is headquartered in Molvena, Italy and operates as a joint-stock company. The company, which is a part of the OTB Group as its parent organization, is active in the clothing industry and fashion house sectors.
Diesel's primary focus is on B2C, offering products to consumers. The company's CEO is Renzo Rosso, who also co-founded the company. Diesel has several competitors in the fashion industry, including brands such as Tiffany & Co., The North Face, Converse, Levi's, and Wrangler.
Throughout its history, Diesel has faced competition from various fashion and clothing brands, including Benetton Group, Lee, Monki, GAP, Armani, Mexx, Massimo Dutti, G-Star Raw, GUESS, Brioni, and The North Face.