G-Star Raw

G-Star RAW is a Dutch men's and women's denim brand founded in 1989. The first RAW Denim collection was released in 1996 and featured the use of coarse denim, hence the word RAW in the brand name. “RAW is not a noun, RAW is a verb,” says new G-STAR RAW co-owner and creative designer Pharrell Williams.

An innovative approach to denim is a hallmark of the G-Star brand. The company slogan "Just the Product!" most clearly represents the concept of the brand. G-Star jeans are great streetwear made of high quality cotton, functionally thought out and at the same time not overloaded with many details.