After falling foul of the Russian siloviki, Chichvarkin was forced to sell the 100% stake to Alexander Mamut. As of 2012, the mobile network operators OJSC VimpelCom and MegaFon co-own Euroset (each holding the 50% stake).Euroset's major subsidiaries include Ultra and Alt Telecom.
Entertainer Ivan Okhlobystin was the company's creative director from December 2010 to January 2014. He was sacked in the wake of his controversial appeal to "burn homosexuals alive".
In September 2018, Euroset was purchased by Svyaznoy.