LotusFlare

LotusFlare is a developer of a digital engagement platform to help companies acquire, engage, retain, and monetize users on digital channels. The company works to make mobile internet more affordable through partnerships with operators and mobile applications. The company's platform allows telecommunication and OTT companies to create data packs, promotions, and services without needing to disrupt its core network and reduce the friction of accessing content for users. LotusFlare partners with companies in telecommunications, finance, media, and technology to build digital products and drive user engagement.

The company was founded in 2014 by Sam Gadodia, Shao Xia, and Terry Guo, and it is headquartered in Santa Clara, California. LotusFlare's customers include Dish, Singtel, PermataBank, Digi, Supercell, Verizon, Globe Telecom, and Digicel.

With the telecommunication industry going through structural changes in the deployment of 5G networks, LotusFlare offers the company's Digital Network Operator (DNO) for those telecommunication operators to power digital experiences in applications for their customers. This allows those telco companies to enhance existing digital applications, enhance existing brands, and launch new brands with minimal cost, no retail presence, and a fast time to market. This platform includes digital-first experiences, 5G connectivity, and eSIM-ready applications.

LotusFlare's Growth Platform is how the company works to implement growth for clients across all stages, including awareness, acquisition, retention, and monetization. This platform and related philosophy is informed by the growth discipline used by successful internet companies and combines marketing, product development, and data science to create products that consumers want to use.

LotusFlare also offers its Digital Enablement Platform suite of digital products for enterprises and uses best practices borrowed from successful internet companies to grow revenue, reduce cost, and simplify the IT stack. The Digital Enablement Platform works to develop a digital experience for users, including a unified product catalog, order and subscription manager, reward and referral portal, eSIM cloud, converged charging systems, contextual engagement platform, user managers, a central data platform, and dynamic product platform. The Digital Enablement Platform is designed to be modular so products can be used by customer companies' IT platform individually or integrated into an existing IT platform.

The LotusFlare eSIM Cloud is a cloud-native software product delivered by LotusFlare for embedded SIM (eSIM) services, which are beginning to replace physical SIM for telecommunication networks. The eSIM is intended to provide communication providers with services to orchestrate their products, allowing them to roll out eSIM-enabled products and services; to acquire mobile-first eSIM customer acquisitions across B2C and B2B; and to monetize subscriber revenue through increased acquisition and subscriber satisfaction.

Strategies for telecommunications monetization are changing as new use cases, such as 5G, eSIM, or IoT, have introduced new business models and opportunities. The LotusFlare Converged Charging System (CCS) works to provide a cloud-native 3GPP-compliant charging system that supports 2G, 3G, 4G, and 5G online and offline charging functions, offering telecommunication operators a real-time engine for rating, balance management, and charging for all services, payment methods, and business segments.

LotusFlare's DNO Cloud is a cloud commerce and monetization managed service that serves as a digital business support system (BSS) for communications and media services providers (CSPs and MSPs). LotusFlare's DNO Cloud is founded on a cloud infrastructure designed to enable secure management, continuous integration and continuous deployment (CI/CD), high-uptime operation, and hyper-scalability.

LotusFlare's DNO Cloud is delivered as a managed service comprised of a range of professional services, including implementation, configuration, operation, and provision of ongoing support to clients. The services included in every DNO Cloud deployment are the following:

• Configuration: In enabling the DNO Cloud managed commerce and monetization service, LotusFlare experts collaborate directly with the client's teams to configure LotusFlare DNO Cloud SaaS components to adapt the solution to the specific requirements of a project.
• Integration: DNO Cloud can operate in present and prospective system environments. The integration services provided by LotusFlare as part of the managed services include CRM, chatbot, network provisioning systems, and more.
• Maintenance and support: LotusFlare provides ongoing customer support available 24 hours a day, 7 days a week, in the form of dedicated account management, training resources, and documentation. LotusFlare creates and provides ongoing support according to agreed SLAs between LotusFlare and its communications and media services customers.
• Creation of mobile apps, websites, and metaverse storefronts: DNO Cloud includes website, mobile app, and metaverse storefront creation services.
• Third-party solutions: DNO Cloud managed services include the management of third-party solutions that a provider may opt for as part of the project, although the company proposes a selection of preferred partner solutions.

The Telecom Infra Project (TIP), cofounded by Martin Rehwald (vice president of LotusFlare), is an initiative by LotusFlare as part of its DNO Cloud offering. TIP focuses on applying web-scale technologies and development, security, and operations (DevSecOps) concepts to large telecommunications infrastructures.

DNO Cloud can bring benefits such as digitization of legacy IT back-ends, API development, and CI/CD. In terms of infrastructure digitization, DNO Cloud offers the following:

• Reduction of tech debt and modernization of critical systems
• Deployment of an IT back-end stack
• Cost and performance benefits

LotusFlare's API development through DNO Cloud comprises the following:

• Scalable APIs using standard protocols for rapid development and deployment
• Acceleration of digital transformation based on a modern DevOps approach
• Monetization of enterprise data by connecting APIs with strategic partners

LotusFlare claims the following CI/CID benefits tied to its DNO Cloud service:

• Continuous implementation of small code changes on a daily basis
• Production of software with a faster time to market and improved efficiency by using the latest DevOps and DevSecOps principles
• Access to the expertise of LotusFlare's infrastructure engineering team for building and maintaining cloud infrastructure according to specific needs