In Rhetoric, Aristotle identifies ethospathos as one of three modes of persuasion, alongside logos and ethos. Pathos is the emotional appeal of an argument, which should comport with the mood and mindset of the audience.
Pathos is the aspect of an argument that appeals to the emotions of the audience.
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Rhetoric
In Rhetoric, Aristotle identifies ethos as one of three modes of persuasion, alongside logos and ethos. Pathos is the emotional appeal of an argument, which should comport with the mood and mindset of the audience.