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Prima is an American CBD company founded in 2018 by Christopher Gavigan, Jessica Assaf, and Laurel Angelica Myers headquartered in Santa Monica, California and listed as a privately held Public Benefit Corporation (PBC).
Founded in August of 2018, Prima raised a seed round of $3.3 million from ventures Lerer Hippeau and Greycroft six months later.In 2020, the company partnered with Sephora joining other CBD beauty brands for sale at nearly 300 Sephora stores nationwide. Prima also earned the EWG Verification and B Corp Certification.