ShopUp

ShopUp is a data analytics company that offers insights on offline and online customer behavior. It was founded in 2015 by Sergi Sergiev and Ivan Ivanov. The company is headquartered in Sofia, Bulgaria. In addition to its main analytics business service, ShopUp also develops chatbots and other AI-based projects for its customers, which ranges from retail companies, casinos, restaurants, and hotels.

ShopUp is able to analyze offline customer behavior data that includes shopping preferences, frequency of store visit, overall traffic quantity of store visitors, as well as the period of time they spent in a store, through the use of the store visitors' smartphones in combination with the sensors installed in the site. ShopUp uses SAP HANA to analyze the data. The company also participated in SAP HCP Startup Challenge in 2015, and was one of the competition's winners. ShopUp's customers include companies located in Europe and North America. The company won the IoT Adventure Awards in 2018 in the Internet of Things: Startup category.