The Vegetarian Butcher is a company operating out of Utrecht, Netherlands, founded by Jaap Korteweg in 2010 focused on the development and production of plant-based meat and fish alternatives.
The Vegetarian Butcher was founded in 2010 by Jaap Korteweg, and is located in Utrecht, Netherlands. Jaap Korteweg has the following to say regarding why he founded The Vegetarian Butcher in 2010 "I was a ninth generation farmer and a big meat lover.I was hooked on the taste of meat. I tried to be a vegetarian for ethical reasons but it was very difficult so I started The Vegetarian Butcher for my own needs. Plant-based meat products with a taste, texture, and nutritional value which is almost indistinguishable from the real thing."