Patent attributes
Privacy-sensitive methods, systems, and media for geo-social targeting are provided. In accordance with some embodiments of the disclosed subject matter, a method for providing media content to users of mobile devices is provided, the method comprising: receiving mobile device information corresponding to a plurality of mobile devices; extracting user instance information and location information associated with each of the plurality of mobile devices from the received mobile device data; generating a location profile for each of the plurality of mobile devices from the extracted location information; generating a geo-social network of mobile devices based on the extracted mobile instance data and the extracted location data, wherein two mobile devices in the geo-social network are linked based on a comparison of the generated location profile; determining a mobile device within the geo-social network having a preferred characteristic and a subset of the plurality of mobile devices linked to the mobile device; and providing the media content to the mobile device and the subset of the plurality of mobile devices.