US Patent 11893603 Interactive, personalized advertising

Techniques for selecting and providing highly targeted, interactive advertisements in a personalized manner. These advertisements may be audio-only advertisements, video-only advertisements, or advertisements that include both audio and video. As described below, advertisements may be selected and/or generated for a particular user based on an array of factors, including the user's interactions with multiple different client devices (e.g., a tablet computing device, a voice-controlled device, a television etc.), as well as additional behavior of the user. In some instances, the client devices may include a voice-controlled device that the user interacts with via voice commands and that provides audible content for output to the user.