US Patent 10130196 Product display shelf, system and method

A product display shelf, system and method are disclosed. The product display system includes a shelf unit having a back shelf portion and a front shelf portion. The back shelf portion includes a first connecting element for releasably attaching the back shelf portion to an electrically powered support member, and the front shelf portion includes a second connecting element for releasably attaching the front shelf portion to the back shelf portion. The front shelf portion can also include a body portion and a display panel connected to or integral with the body portion, suitable for displaying information to a user.