US Patent 10306997 Product display apparatus

The present disclosure generally relates to a display apparatus for displaying product. The display apparatus includes a base tray having a plurality of ribs coupled to the base tray. The plurality of ribs are angled upward from a rear of the base tray towards a front of the base tray. Each rib includes a slot defined therein and a front angled portion. The display apparatus further includes a merchandiser tray carrier coupled to the base tray via the ribs. A merchandiser tray is disposed over the merchandiser tray carrier. A rail is coupled to the ribs such that it is flush with the front angled portions of the ribs, thereby defining an angle of display of product. Related methods of use of the display chassis are also described.