Patent attributes
Technology for determining the order of the search results to maximize a financial goal is described. In an example embodiment, a method, implemented using the one or more computing devices, such as client and/or server devices, may receive a product search request from a user device associated with a user and retrieve a set of products from a product database based on the product search request. Based on a purchase probability and one or more of a margin and a price for that product, the method determines an expected financial gain for each of the products of the set and sorts the set of products into an ordered set of products having an order based on the expected financial gain associated with each of the products. The method may then provide the ordered set of products for display to the user on the user device.
