Patent attributes
A computer implemented method for incorporating multiple objectives in a ranked list of search results includes receiving a search query from a client device, accessing a set of stored listings for goods or services and probabilities of serving the listings, defining a serving vector as a probability distribution over the set of listings, providing a serving vector as input to a multi-objective function, decomposing the multi-objective function into one or more objective functions, generating a ranked list of the listings based at least in part on the serving vector that maximizes the decomposed multi-objective function, and providing the listings to the client device according to the order of the ranked list. Each objective function addresses a different goal in an overall diversity optimization.