Patent 10255300 was granted and assigned to Google on April, 2019 by the United States Patent and Trademark Office.
Automatically extracting profile feature attribute data from event data is disclosed, including: receiving a set of event data; receiving a feature associated with a profiling technique; determining that a plurality of events associated with a user in the set of event data corresponds to a first attribute corresponding to the feature, wherein the first attribute corresponds to a first bin having a first defined value; determining that the plurality of events associated with the user in the set of event data corresponds to a second attribute corresponding to the feature, wherein the second attribute corresponds to a second bin having a second defined value; and creating a user record corresponding to the user indicating presence in the first bin and the second bin.