Methods, apparatus, systems and articles of manufacture to monitor media are disclosed. An example method includes installing a monitoring enabled application on a media device. Configuration information to instruct the monitoring enabled application to enable monitoring functionality is accessed. A media presentation event is identified within the monitoring enabled application. A media identifier corresponding to the media presentation event when the monitoring functionality is enabled is determined. At least one of a user identifier or a device identifier associated with the media device is determined when the monitoring functionality is enabled. A record is transmitted including the media identifier and the at least one of the user identifier or the device identifier to the audience measurement entity when the monitoring functionality is enabled.