Is a
Patent attributes
Patent Jurisdiction
Patent Number
Date of Patent
February 16, 2021
Patent Application Number
16560666
Date Filed
September 4, 2019
Patent Citations
Patent Citations Received
Patent Primary Examiner
Patent abstract
Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.
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