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US Patent 11314529 Dynamical switching between long-term and short-term rewards

Patent 11314529 was granted and assigned to Walmart on April, 2022 by the United States Patent and Trademark Office.

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A system and method for content selection and presentation is disclosed. A plurality of content elements configured for presentation in at least one content container is received and one of the plurality of content elements is selected for presentation in the at least one content container. The one of the plurality of content elements is selected by a trained selection model based on an optimal impression allocation. An interface is generated that includes the selected one of the plurality of content elements.

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