Methods and systems are provided for automatically selecting a target area to project content thereon. For example, a projection device receives content to be projected and content attributes of the content. The projection device also captures images of candidate areas and determines candidate area characteristics based on the captured images. The projection device generates a respective quality-of-projection indicator based on the content attributes and the candidate area characteristics. The projection device selects the candidate area with the highest quality-of-projection indicator as the target area on which the content is to be projected.