Systems and methods for enhancing virality for a content item are disclosed herein. A content item is uploaded to a content sharing platform over a communication network. Feedback on the content item is received from the content sharing platform over the communication network. Based on the feedback, a virality score for the content item is determined and a determination is made as to whether the virality score meets a virality criterion. In response to a determination that the virality score does not meet the virality criterion, a virality enhancement technique is selected from a virality enhancement database, the content item is modified by applying the virality enhancement technique to the content item, and the modified content item is uploaded to the content sharing platform over the communication network.