A system and a method of displaying a predictive answer in a conversation window within a webpage, are described. The method includes displaying the conversation window and presenting the predictive answer within the conversation window prior to receiving an entry of a character in a character entry field of the conversation window. The predictive answer is determined based on a current context of a device displaying the webpage. The current context is at least partly defined by a Uniform Resources Locator (URL) of the webpage, and a URL shape of the URL is mapped to the predictive answer in a context model.