Techniques for recommending actions for a merchant to perform to encourage or discourage a sale of an item based on a threshold condition associated with the item. A service provider may obtain data from a plurality of merchants related to inventory, transactions, and actions taken by the merchants to change sales of an item offered for sale by the merchant. Based on determining a current inventory of the item in the merchant's inventory, determining that a condition is within a threshold condition, and via application of a data model that is trained on actions of similar merchants, the service provider may send a recommendation to the merchant to perform an action to encourage or discourage the sale of the item.