Patent attributes
In one embodiment, a method includes receiving a user request to create a reminder from a client system associated with a user, wherein the user request does not specify an activation-condition for the reminder, determining one or more proactive activation-conditions for the reminder, storing the reminder in a reminder store, receiving one or more inputs associated with the user, determining a user context associated with the user based on the one or more inputs, determining the one or more proactive activation-conditions for the reminder are satisfied based on the user context, and sending instructions for presenting the reminder to the user to the client system responsive to determining the one or more proactive activation-conditions are satisfied.