Patent attributes
Devices and techniques are generally described for adaptive targeting for voice notifications. In various examples, first data representing a predicted likelihood that a first user will interact with first content within a predefined amount of time may be received. A first set of features including features related to past voice notifications sent to the first user may be determined. A second set of features including features related to interaction with the first content when past voice notifications were sent may be received. A first machine learning model may generate a prediction that a voice notification will increase a probability that the first user interacts with the first content based on the first data, the first set of features, and the second set of features. Audio data comprising the voice notification may be sent to a first device associated with the first content.
