A method includes transmitting initial page data from a service platform customer instance to a client device. The initial page data representing a first page of a portal, and the first page includes a widget associated with a second page. The method further includes receiving, from the client device, a selection of the widget. The method further includes obtaining mapping data indicating an association between the second page and a third page, the association specific to the portal. The method further includes, in response to the selection and the association, routing the client device to the third page rather than the second page.