Patent attributes
A mobile advertising system includes a non-transitory computer readable configured to store instructions thereon; and a processor connected to the non-transitory computer readable medium. The processor is configured to execute the instructions for receiving gaze data from a viewing vehicle. The processor is configured to execute the instructions for receiving location information from an advertising vehicle. The processor is configured to execute the instructions for correlating the gaze data with the location information to determine whether the gaze data indicates viewing of an advertisement attached to the advertising vehicle. The processor is configured to execute the instructions for updating a histogram based on the correlation between the gaze data and the location information. The processor is configured to execute the instructions for generating a travel plan for increasing advertising effectiveness for the advertisement. The processor is configured to execute the instructions for transmitting the travel plan to the advertising vehicle.
