US Patent 11775912 Systems and methods for real-time lead grading

A method for a lead grading platform can include, receiving a lead from a lead vendor, wherein the lead comprises a plurality of lead attribute values, converting the plurality of lead attribute values to a plurality of benchmark values, assigning the lead to a pre-determined cluster and a pre-determined sub-cluster based on the plurality of benchmark values, determining a grade for the lead based on the pre-determined cluster and the pre-determined sub-cluster, and responding to the grade being greater than a threshold grade by: delivering the lead to a lead consumer. In this way, a conversion rate of leads delivered to a lead consumer may be greater than an overall conversion rate of an unfiltered population of leads.