Patent attributes
A method, system and/or computer usable program product for automatically managing the conveying of messages among multiple communication channels including (i) receiving, from a first computing system, an on-line message addressed to a user, (ii) automatically categorizing the message among a predetermined set of message categories stored in memory, (iii) identifying a set of on-line message channels preselected by the addressee user for receiving messages for each of the predetermined set of message categories, (iv) identifying a set of performance metrics stored in memory for optimizing message channel selection, (v) utilizing the performance metrics to automatically select an optimum message channel from the preselected message channels for sending the categorized message to a second computing system of the addressee user, (vi) automatically formatting the categorized message for the optimum message channel, and (vii) sending the formatted message on-line to the second computing system of the addressee user across the optimum message channel.