A damper is provided within the cavity of a golf club head and spans substantially the full length of the striking face from heel-to-toe of the golf club head. One or more cutouts and/or other relief is provided in the damper to reduce the surface area of the damper that contacts the rear surface of the striking face. By reducing the surface area that the damper contacts the rear surface of the striking face, the full length damper improves the sound and feel of the golf club head at impact and only minimally reduces performance of the golf club head. For example, the one or more cutouts and/or other relief maintains face flexibility, characteristic time (CT) and coefficient of restitution (COR) of the striking face.