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US Patent 11954160 Personalization using clickstream data

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Patent attributes

Patent Jurisdiction

United States Patent and Trademark Office

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Patent Number

Patent Inventor Names

Sathish B. Muthukrishnan0

Balaji Balaraman0

Neha Singh0

Sastry V S M Durvasula0

Harish Naik0

Date of Patent

April 9, 2024

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Patent Application Number

155889870

Date Filed

May 8, 2017

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Patent Citations

US Patent 9300728 Controlling resource deployment thresholds in a distributed computer system

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US Patent 9799081 Content recommendation platform

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US Patent 8225195 Displaying links at varying levels of prominence to reveal emergent paths based on user interaction

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US Patent 9479640 Multimodal interactive voice response system

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Patent Primary Examiner

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Patent abstract

A system may deliver personalized content to a user. The system may create a user persona based on demographic information and stored clickstream data of the user. The system may learn which functionalities the user typically uses on a webpage, and the system may create a personalized version of the webpage for the user.

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