US Patent 11954160 Personalization using clickstream data
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US Patent 11954160 Personalization using clickstream data
Article
Patent abstract
A system may deliver personalized content to a user. The system may create a user persona based on demographic information and stored clickstream data of the user. The system may learn which functionalities the user typically uses on a webpage, and the system may create a personalized version of the webpage for the user.
Infobox
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Patent Jurisdiction
Patent Number
Patent Inventor Names
Balaji Balaraman0
Harish Naik0
Neha Singh0
Sastry V S M Durvasula0
Sathish B. Muthukrishnan0
Date of Patent
April 9, 2024
0Patent Application Number
155889870
Date Filed
May 8, 2017
0Patent Citations
Patent Primary Examiner
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