Patent attributes
One example method includes receiving, by a computing device, audio during a video conference having a plurality of participants, the audio comprising spoken words by a user of the computing device; recognizing one or more words from the spoken words; identifying one or more keywords within the one or more recognized words; accessing a set of rules comprising one or more rules, each rule of the one or more rules associated with an application of a set of applications, and at least one rule of the one or more rules associated with a functionality of a respective application; determining a context associated with the one or more keywords; determining an application to execute based on the one or more keywords, the context, and the one or more rules, wherein determining the application comprises determining a functionality of the application to invoke; and in response to receiving user confirmation of the functionality of the application to invoke, executing the application and invoking the functionality.