US Patent 7194235 System, method, and apparatus for facilitating media content channels

A system, method and apparatus that enables end user (402) of mobile terminal (430) to establish primary content channel (426) having primary content feedback provided via path (434). In response, User Interface (UI) logic block (404) detects the primary content channel selection and queries media channel controller (406) for secondary content channel selections that may be instantiated in response to the primary content channel selection. Secondary media channel (428) is automatically established upon an affirmative match made between parameters contained within database (408) and characteristics associated with the primary media channel selection.