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US Patent 7975000 A/B testing of a webpage

Patent 7975000 was granted and assigned to FMR LLC on July, 2011 by the United States Patent and Trademark Office.

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Patent attributes

Current Assignee

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Patent Jurisdiction

United States Patent and Trademark Office

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Patent Number

Patent Inventor Names

Scott Brodmerkle0

Eleri Dixon0

Emily Enos0

Date of Patent

July 5, 2011

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Patent Application Number

110444990

Date Filed

January 27, 2005

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Patent Citations Received

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US Patent 11675929 Data processing consent sharing systems and related methods

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US Patent 11704440 Data processing systems and methods for preventing execution of an action documenting a consent rejection

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US Patent 11783122 Automated testing of templates of a mobile message

US Patent 11887149 Determining winning arms of A/B electronic communication testing for a metric using historical data and histogram-based bayesian inference

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US Patent 11921811 Adaptive data platforms

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US Patent 11921894 Data processing systems for generating and populating a data inventory for processing data access requests

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Patent Primary Examiner

Andrew Caldwell

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Patent abstract

Performing A/B testing of content of a webpage includes selecting one of at least two different versions of the webpage to be displayed to a user through an interactive user interface (e.g., a web browser) based on an identification code, such as an Internet Protocol address or tracker identifier supplied by a cookie, associated with the user.

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