Patent 7975000 was granted and assigned to FMR LLC on July, 2011 by the United States Patent and Trademark Office.
Performing A/B testing of content of a webpage includes selecting one of at least two different versions of the webpage to be displayed to a user through an interactive user interface (e.g., a web browser) based on an identification code, such as an Internet Protocol address or tracker identifier supplied by a cookie, associated with the user.