Is a
Patent attributes
Current Assignee
Patent Jurisdiction
Patent Number
Patent Inventor Names
Diane Lambert0
Daniel J. Zigmond0
Date of Patent
March 17, 2015
0Patent Application Number
130836630
Date Filed
April 11, 2011
0Patent Citations Received
0
...
Patent Primary Examiner
Patent abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for estimating demographic compositions of television audiences. In an aspect, audience demographics are estimated from viewing device log records and household demographic data describing demographic segments to which members of the households belong.
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