Patent attributes
An approach is presented for facilitating automated processing of targeted (push) notification messages for integration with notification recipients of different type and function. A universal notification platform receives data for identifying one or more notification recipients, one or more attributes of the one or more notification recipients, or a combination thereof. It then processes the data along with one or more other attributes pertaining to one or more service providers of the notification recipients in order to determine one or more rules for specifying routing of one or more notification messages to the one or more notification recipients by one or more information sources.