US Patent 9262517 Systems and methods for social media data mining

Systems and methods are provided to collect, analyze and report social media aggregated from a plurality of social media websites. Social media is retrieved from social media websites, analyzed for sentiment, and categorized by topic and user demographics. The data is then archived in a data warehouse and various interfaces are provided to query and generate reports on the archived data. In some embodiments, the system further recognizes alert conditions and sends alerts to interested users. In some embodiments, the system further recognizes situations where users can be influenced to view a company or its products in a more favorable light, and automatically posts responsive social media to one or more social media websites.