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US Patent 9734460 Adjusting participation of content in a selection process

Patent 9734460 was granted and assigned to Google on August, 2017 by the United States Patent and Trademark Office.

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Patent abstract

Methods, systems, and apparatus, including computer program products, in which participation probabilities for content items in content item selection processes are adjusted based upon predicted performance measures. The predicted performance measures can be compared to one or more other predicted performance measures and/or threshold/scaling data to determine how to adjust the participation probability of the content item in the content item selection process.

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