US Patent 9734460 Adjusting participation of content in a selection process
Patent 9734460 was granted and assigned to Google on August, 2017 by the United States Patent and Trademark Office.
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Patent abstract
Methods, systems, and apparatus, including computer program products, in which participation probabilities for content items in content item selection processes are adjusted based upon predicted performance measures. The predicted performance measures can be compared to one or more other predicted performance measures and/or threshold/scaling data to determine how to adjust the participation probability of the content item in the content item selection process.
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Patent Inventor Names
Abhishek Bapna0
Adam Isaac Juda0
Anshul Kothari0
Aranyak Mehta0
Nagbhushan Veerapaneni0
Ramakrishnan Srikant0
Shivakumar Venkataraman0
Vivek Raghunathan0
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US Patent 09734460 Adjusting participation of content in a selection process US Patent 9734460 Adjusting participation of content in a selection process
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Patent Number
097344600
Patent Number
97344600
Edits on 31 Mar, 2023
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Is a
Current Assignee
Patent Jurisdiction
Patent Number
097344600
Date of Patent
August 15, 2017
0Patent Application Number
124782410
Date Filed
June 4, 2009
0Patent Primary Examiner
Edits on 14 Jan, 2022
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Infobox (+8 properties)
US Patent 09734460 Adjusting participation of content in a selection process
Infobox
Is a
Current assignee
Patent jurisdiction
Patent number
09734460
Date of patent
August 15, 2017
Patent application number
12478241
Date Filed
June 4, 2009
Patent primary examiner
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