Company attributes
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Urban Decay is a well-known American label for the production of high-quality and bright decorative cosmetics. This company was founded in 1996.
The creators of the Urban Decay cosmetics brand are David Soward, Wende Zominir, Patricia Holmes, and Sandy Lerner.
How did it all begin?
Sandy was against patterns and standard colors in makeup, then she came up with the idea to create her unique product. David Soward (her manager) introduced Lerner to Wende Zomnir. Wende shared these views and believed that the cosmetics market needed a shake-up. So an agreement was made, and unusual nail polishes and lipsticks were born.
The first collection appeared in 1996 and included 10 lipsticks and 12 varnishes, which bore unusual urban names. For example, Roach or Acid Rain.
Today, Urban Decay is a huge company that is constantly developing and creating new, unusual, original, and high-quality products. It seems that this is their success.
Facts you probably didn't know
It turns out that the Urban Decay brand has a direct connection with computer technology, one of the founders Sandy Lerner is the co-founder of Cisco Systems (a company that sells networking equipment).
One of the best-selling shadow shades in the line is Oil Slick. Matte Black with a little shimmer. In addition, this shade appeared one of the first.
The most popular products are primers and shadows. Among the shadows, Naked palettes are in the lead from the first to the third.
Urban Decay's original packaging received prestigious awards.
Wende Zomnir, the creative director, highlights 3 favorite products of the brand: Moondust monoshadow in Zodiac shade, Revolution cream lipstick in Jilted shade, and Perversion extra black mascara.
Urban Decay is a bright brand for bright and bold girls who are not afraid to experiment with make-up.
