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Vivienne Sabo is a France-based cosmetics brand. The brand is most known for its Cabaret Premiere mascara after it became popular on Amazon with about 18,000 reviews from customers. The cosmetics brand offers a range of products, from skincare to makeup.
Vivienne Sabo's products are available for purchase in department stores and online. Though the brand is positioned as French, Russia is considered its products' country of origin, and the formula development is carried out in Switzerland. The brand has offices in Paris, Los Angeles, and others.
In 2006, the company, Gradient, created the Vivienne Sabo trademark. Before then, it served as a PR-agent of other popular cosmetic brands. In 2011, the story of the company's French origins was reinforced by the writer Claudine Beaumont, who published the novel “Paris, Violets and Love” in which the main character, Vivienne Szabo, appears.