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Wild AI is a San Francisco-based company that has created a mobile application for female athletes that tracks data such as menstrual cycles, digestion, daily activities, and sleep in order for the athletes to optimize their physical performance. Its target audience consists of amateur athletes in the fields of running, swimming, and cycling who are endurance athletes participating in races of five kilometers or more.
Users of Wild AI can enter into the application their strengths, weaknesses, sports, and health goals. Vitals can be monitored from wearable products, such as a smart watch, and that data can be transferred to the application. It then produces a graph indicating the user's performance level as her vitals change. Wild AI has a database of running , cycling and swimming race outcomes so that each user's performance can be analyzed. Using all of the aforementioned data, the application creates personalized training plans that use machine learning to continuously adapt to the user's performance.