Highspot, Inc.

Highspot is a company providing a sales enablement platform that increases the performance and success of sales teams. Many industries are able to utilize the platform successfully, but Highspot's users are most commonly in the technology, manufacturing, life sciences, and financial services industries. Highspot was founded in 2012 by Robert Wahbe, Oliver Sharp, and David Wortendyke.

Cofounders Wahbe and Sharp met as graduate students at University of California, Berkeley in the 1990s; they both met Wortendyke in 2000, when all three were working at Microsoft. Highspot was founded in 2012 after the founders discovered a need for a technology platform to assist large customer-facing teams by combining sales and marketing information into an instantly retrievable database.

There are four main focuses of Highspot's sales enablement platform: analytics, artificial intelligence (AI), intregrations, and security and privacy.

Analytics provides adoption and impact tracking with Scorecards that show how a company's sales representatives execute sales plays and how revenue is directly affected by it. Customer engagement with content, and how that affects revenue, can be tracked as well, providing insight to successful sales strategies. Reports can be customized to include certain types of analytics. Highspot data can be merged with data from other systems.

AI assists sales reps by analyzing historical activity and providing the most relevant content, search results, and training at the moment of action. Return on investment (ROI) can be tracked and analyzed by relating buyer engagement to customer relationship management (CRM) records.

Highspot is integrated with over one hundred certified platforms, including Salesforce, OneDrive, Gmail, Outreach, Dropbox, Zoom, Slack, Lessonly, Twitter, Google Drive, Safari, Chrome, G Suite, and WorkRamp.

Highspot provides enterprise-level security with personalized controls in areas like pitches, training, and content sharing. It also has features that ensure compliance with laws and regulations regarding data privacy.

Fiserv, a tech provider for financial institutions and insurance companies, has increased its sales and efficiency metrics through Highspot's AI-based abilities that manage and measure sales content engagement. Social media platform Twitter adopted Highspot after its unsuccessful content management platform resulted in sales reps providing outdated information to customers; within weeks, Highspot reached a 90 percent adoption rate. Review site TripAdvisor uses Highspot to consolidate a number of tasks previously delegated to other platforms, providing organization and simplicity for sales reps.