Coffee brand
In Germany by entrepreneur Johann Jacobs, owned by Jacobs Douwe Egberts, the previous owners: Johann Jacobs (1913 - 1982), Jacobs Suchard (1982 - 1993), Kraft Foods (1993 - 2012), Mondelæz International (2012 - 2015 As of the mid-2010s, this brand with various sub-brands (Monarch, Millicano, Velour, Gold and others) produces packaged coffee in grains, ground coffee, sublimated coffee, coffee in coffee machine capsules.
The main market is the countries of Northern and Eastern Europe, the countries of the former USSR, production sites are located in a number of marketing countries, for example, in Russia from 2000-2001 the Jacobs plant in Gorelovo (which also produces coffee under the Maxwell House brand) has been operating, while before the start of the plant, significant volumes of coffee were imported through St. Petersburg from Finland.
In 1895, in the city of Bremen, Johann Jacobs opened his own store for the sale of coffee, tea, cocoa, chocolate and biscuits, and this year the owners consider the date of creation of the Jacobs brand, the brand was officially registered in 1913. In 1934, a large coffee fry was opened in Bremen, numbering 300 employees and the delivery of freshly fried coffee by branded cars to the city's stores took place up to four times a day.
Since 1982, the brand was owned by Jacobs Suchard, formed during the merger with the French company Chocolat Suchard. In 1993, Jacobs Suchard was absorbed by Kraft Foods, and the brand name was transferred to the Kraft Jacobs Suchard division.
Mondelæz International was separated from Kraft Foods in 2012, in 2014-2015 Mondelez's coffee-related divisions merged with similar structures D. E. Master Blenders 1753 B. V., and Jacobs Douwe Egberts was established in the Netherlands, into which Jacobers coffee brands were transferred As of the mid-2010s, Jacobs Douwe Egberts retained second place in coffee sales in the world, behind Nestlé Corporation (the main brands are Nespresso and Nescafe); in total, these two firms account for about 40% of the global market. In addition to Jacobs, Jacobs Douwe Egberts produces products under the trademarks Tassimo, Moccona, Senseo, L'OR, Douwe Egberts, Kenco, Pilão and Gevalia.