Latitude AI

Established in March of 2023, Latitude AI is a wholly owned subsidiary of Ford Motor CompanyFord Motor Company. Latitude AI was established to focus on the development of automated driving technologies, with a special early focus on Level 3 automation capabilities. This would inlcudeincludes an eyes-off, hands-off system for passenger vehicles.

The establishment of Latitude AI came after Argo AIArgo AI, a joint venture between VolkswagenVolkswagen and Ford Motor Company and with a focus on Level 4 and Level 5 autonomy - especiallyautonomy—particularly in the realm of automated fleet vehicles and robotaxis - wasrobotaxis—was wound down by both parties. This came as Level 4 and Level 5 automation was seen to be too far away to make Argo AI profitable in the near-termnear term. With the establishment of Latitude AI, Ford Motor Company hired approximately 550 former Argo AI employees.

Latitude AI is headquartered in Pittsburgh, with additional engineering sites in Dearborn, Michigan, and Palo Alto, California. The efforts of Latitude AI will initially be put towardstoward Ford's BlueCruise technology, which offers Level 2 capabilities. Upgrading the system to a Level 3 capable automation system would improve safety while allowing driver'sdrivers to take their eyes and hands off the road. It would also work to bring Ford Motor Company closer to a number of other automakers, including Mercedes-Benz and Honda, who have developed and deployed similar systems.

Established in March of 2023, Latitude AI is a wholly owned subsidiary of Ford Motor Company. Latitude AI was established to focus on the development of automated driving technologies, with a special early focus on Level 3 automation capabilities. This would inlcude an eyes-off, hands-off system for passenger vehicles.

The establishment of Latitude AI came after Argo AI, a joint venture between Volkswagen and Ford Motor Company and with a focus on Level 4 and Level 5 autonomy - especially in the realm of automated fleet vehicles and robotaxis - was wound down by both parties. This came as Level 4 and Level 5 automation was seen to be too far away to make Argo AI profitable in the near-term. With the establishment of Latitude AI, Ford Motor Company hired approximately 550 former Argo AI employees.

Latitude AI is headquartered in Pittsburgh, with additional engineering sites in Dearborn, Michigan and Palo Alto, California. The efforts of Latitude AI will initially be put towards Ford's BlueCruise technology, which offers Level 2 capabilities. Upgrading the system to a Level 3 capable automation system would improve safety while allowing driver's to take their eyes and hands off the road. It would also work to bring Ford Motor Company closer to a number of other automakers, including Mercedes-Benz and Honda, who have developed and deployed similar systems.