Jumia

Established in Lagos in 2012 with Rocket Internet backing, Jumia is an e-commerce company operating different online verticals in fourteen African countries, including but unlimited to Ghana, Kenya, Ivory Coast, Morocco, and Egypt. Jumia operates an online take-out service for goods and services called Jumia Food. The company also operates Jumia Flights for travel bookings and Jumia Deals for classifieds.

The pan-African e-commerce platform consists of a marketplace that connects sellers with consumers. Its logistics service allows for the shipment and delivery of packages from sellers to consumers, and the company's payment service facilitates transactions among participants that are active on its platform in specific markets.

Jumia Technologies AG generates revenue from the sales of goods, commissions, fulfillment, value-added services, and marketing and advertising. Its geographical segments include West Africa, North Africa, East & South Africa, Europe, and United Arab Emirates. The company generates most of its revenue from the West Africa segment.