Alphabet Inc.

Alphabet is the parent holding company of Google, and related companies, including Verily Life Sciences, GV, Calico, and X. Established in October 2015, Alphabet was created through a restructuring of Google and its subsidariessubsidiaries. Alphabet is a leader in digital ad revenue, largely due to Google and YouTube's success. The other business segments of Alphabet includesinclude products and services such as infrastructure and platform services through Google Cloud, collaboration tools, enterprise software services, and the Android operating system, Chrome browser and operating system, and related hardware.

Google's leadership announced the change to Alphabet as a new parent entity in order to better unite the company's widening interests and product lines, while also working to improve long-term views and transparency and oversight of the company's actions. Upon founding Alphabet, the name was chosen because the alphabet is a collection of letters that represent language, which Larry Page considered humanity's most important innovations, and the core of how Google's search is indexed.

The use of Alphabet as a "safe space" is particularly important for Google. This comes as the company has variously attempted innovations whichthat have reached beyond what is considered possible and, and in some cases, fallen flat. These flops, often considered failures, have come under scrutiny from investors and the media. Therefore, through Alphabet, the company can continue these experiments and innovations while avoiding negative public relations or direct association with Google's main business, particularly the search engine business.

Alphabet is the parent holding company of Google, and related companies, including Verily Life Sciences, GV, Calico, and X. Established in October 2015, Alphabet was created through a restructuring of Google and its subsidaries. Alphabet is a leader in digital ad revenue, largely due to Google and YouTube's success. The other business segments of Alphabet includes products and services such as infrastructure and platform services through Google Cloud, collaboration tools, enterprise software services, and the Android operating system, Chrome browser and operating system, and related hardware.

The industries Alphabet spans are diverse, including robotics, life sciences, healthcare, and anti-aging. But the core, "safe" companies and industries remain under the Google umbrella, especially those services and products directly related to Google's main business. While Alphabet offers insulation for the main business from the more difficult, risky, and research-focused ventures. The restructuring also lessened the scrutiny the company endured under antitrust legislation in various regions.

Google's leadership announced the change to Alphabet as a new parent entity in order to better unite the company's widening interests and product lines, while also working to improve long-term views and transparency and oversight of the company's actions. Upon founding Alphabet, the name was chosen because the alphabet is a collection of letters that represent language, which Larry Page considered humanity's most important innovations, and the core of how Google's search is indexed.

The use of Alphabet as a "safe space" is particularly important for Google. This comes as the company has variously attempted innovations which have reached beyond what is considered possible, and in some cases fallen flat. These flops, often considered failures, have come under scrutiny from investors and the media. Therefore, through Alphabet, the company can continue these experiments and innovations while avoiding negative public relations or direct association with Google's main business, particularly the search engine business.

Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a corporate restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two founders of Google assumed executive roles in the new company, with Larry Page serving as CEO and Sergey Brin as president. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies.

The establishment of Alphabet was prompted by a desire to make the core Google internet services business cleaner and more accountable while allowing greater autonomy to group companies that operate in businesses other than Internet services. Page and Brin announced their resignation from their executive posts in December 2019, with the CEO role to be filled by Sundar Pichai, also the CEO of Google. Page and Brin remain co-founders, employees, board members, and controlling shareholders of Alphabet Inc.

When re-structuring, Larry Page talked about the new Alphabet and said:

Alphabet is about businesses prospering through strong leaders and independence. In general, our model is to have a strong CEO who runs each business, with Sergey and me in service to them as needed. We will rigorously handle capital allocation and work to make sure each business is executing well. In addition, with this new structure we plan to implement segment reporting for our Q4 results, where Google financials will be provided separately than those for the rest of Alphabet businesses as a whole.